John L. Scott Real Estate
Tuesday, March 19, 2019
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Marketing Strategies

As you prepare to sell your home, it is important to have a complete understanding of the items your agent will handle. As a John L. Scott Realtor®, every agent is dedicated to selling your home and helping you understand every part of the process. Here are just a few key things you can expect your agent to do for you, both now and in the future.

Initial Marketing Strategies
● Multiple Listing service computer input
● Individual home page for your home on John L. Scott website
● Install a sign with individual web address
● Install Key box
● Call potential prospects
● Notify other area agents
● Prepare marketing and promotional material

On- Going Marketing Strategies
● Follow-up with agents who have shown your home
● Inform you of any market changes or financing updates
● Inform and update agents of any price, financing, or physical changes in your property
● Coordinate advertising and/or promotional plan with sellers
● Handle negotiations and recommend adequate earnest money deposits
● Calculate estimated closing costs and net proceeds
● Follow-up on transaction with lender
● Coordinate Title and Escrow procedures
● Track contractual deadlines and closing procedures
● Remain committed after the sale, through your home ownership experience, as your personal Realtor®