John L. Scott Real Estate
Sunday, December 16, 2018
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Listing Quick Tips 5 Steps
1. Prepare diligently for EVERY appointment. Most agents prepare well for a listing appointment. They go in with a complete consultation manual ready to show the seller why they should sell now and at the suggested price. They make sure they have all the tools necessary to have a successful meeting. ? What about the buyer consultation appointment? ? Or the price-break appointment? ? Or the negotiation of offer appointment? There are four critical appointments in today's market. We prepare for one of them. We 'wing' the other three. We must prepare as thoroughly for the last three as we do for the listing presentation. We must make the most of every opportunity presented from now until the end of the year. 2. Don't forget the fundamentals; contact listings that expired in June. History has shown us that the single day of the year that most listings expire is December 31st. The date that comes in second is June 30th. There will be more opportunity in the first week of July 2011 than perhaps in
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