John L. Scott Real Estate
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Real Estate and Technology
Technology and its impact on Real Estate.
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Monday, August 27, 2012

Today’s Apple [AAPL] rumor machine is finally seeing the light and agreeing that the iPad mini will be introduced at an event subsequent to the iPhone 5, which seems obvious to me, so for today’s story I want to talk about Apple’s next big iOS opportunity, the connected home.

Some examples of these could include:
• E-Readers, including an i-Device;
• The thermostat
• Connected automobiles which interrogate smart city traffic control hubs for route information, parking space discovery, and more.
• Smart patient monitoring systems -- these could be your iPhone
• Smart water systems detecting leaks
• Connected domestic appliances capable of monitoring food stocks and making food delivery orders on your behalf
• Home audio systems which allow music to follow you round the home
• Automatic temperature control systems which respond to your needs
• Delivery, vehicle, family tracking systems

Voice control
Siri isn’t just about asking your iPhone to marry you. In theory you could take any device, pop an A4 processor, microphone and Wi-Fi radio inside and you could control that device with your voice; your door entry system, perhaps, your coffee pot, your hot water system, your microwave.

By Jonny Evans
August 24, 2012 10:27 AM EDT

It’s a good article. To read all of it. Whether or not you are an iPhone person, it gives you pause to think about all the uses that smart phones could be used for.
 

Posted by Michael Shumway at 8/27/2012 9:06:00 PM
Friday, July 20, 2012
I feel you might like to know about these 10 settings, and I'll be including them in the next week or two of blog entries. They are from Nick O'Neill writing for the AllFacebook - The Unofficial Facebook Blog.
Posted by Michael Shumway at 7/20/2012 3:51:00 PM
Thursday, July 19, 2012
I feel you might like to know about these 10 settings, and I'll be including them in the next week or two of blog entries. They are from Nick O'Neill writing for the AllFacebook - The Unofficial Facebook Blog.
Posted by Michael Shumway at 7/19/2012 8:55:00 PM
Wednesday, May 9, 2012

We were living in the Northwest on an island in the Puget Sound and in June we received an invitation to attend a conference in Las Vegas. We jumped at it.

After spending time in the on the island and having rather cool weather we were looking for warmer weather, but...

Was it hot? Funny you would ask. When we had landed and the pilot said, "Welcome to Las Vegas; the current temperature is 112 degrees," I thought I had misunderstood her. I quickly checked and confirmed it with my iPhone.

So here's a question: What do you suppose I said to everyone I spoke to, emailed, and texted the next couple of days?

I told everyone I knew about the hot weather. "It's 112 degrees here!!"

Why not? It was interesting, current, local, and a very personal experience. This is the way we talk to people we know. You do the same thing every day. When you meet a friend, you share a recent piece of your life, you don't tell a story about a stranger.

Why do we remove these elements out - interesting, current, local, personal - when we sit down with our prospective clients? Why do we insist that our web sites contain facts only; that our newsletters get to the point; that our presentations, LinkedIn, and client chit chat be tone-downed versions of what we think and who we are?

If what works with friends is some version of interesting, why do we toss it out in a business setting?

Is it because we think our clients are different from our friends?
Our friends are fun and interesting, while our prospects are businesspeople.
Our friends love our stories and our prospects don't have time for stories.
Our friends hang out with us because of who we are; our prospects don't care who we are.

We're afraid that if we talk to strangers the way we talk to friends, we'll somehow be considered unprofessional. Actually you’ll find the exact opposite. When interesting, current, local and personal is included, two things happen:
- People feel like they know you. Facebook is a good example.
- Big companies can't compete with you. Check the emails you get from your bank or airline or phone company.Do you think that  they're interesting, current, local or personal.

For the next couple of weeks, try this for an experiment. Think of your prospective clients as friends and not serious as businesspeople. When you talk and act with that in mind, see if that doesn’t turn out to be true. I’ll bet you it does.
 

Posted by Michael Shumway at 5/9/2012 7:41:00 PM
Wednesday, May 2, 2012
Yesterday a colleague of mine received an interesting phone call. After questioning the caller told her his name and said that he worked the Support Department for a company called Microsoft 35.
Posted by Michael Shumway at 5/2/2012 10:26:00 PM
Sunday, April 22, 2012
The new iPhone 5 is headed toward your area soon. What is this about being poured instead of cast? It's supposed to be lighter and have a possible larger screen.
Posted by Michael Shumway at 4/22/2012 9:02:00 PM
Wednesday, April 4, 2012
Tablet Comparison
Posted by Michael Shumway at 4/4/2012 4:54:00 PM
Friday, March 16, 2012
Google+, Tumblr, and Facebook
Posted by Michael Shumway at 3/16/2012 7:42:00 PM
Using Smart Phones - Keep these ideas in mind
Posted by Michael Shumway at 3/16/2012 7:15:00 PM
Thursday, February 9, 2012

In order to be efficient in your marketing efforts, it's important for you to realize what will work and what is being left by the side of the road. Now, having said that please understand that demographics are important.  They may dictate your specific marketing methods. For examples, a senior market or an ethnic neighborhood.

This year five marketing methods and trends should be watched with a close eye. Many changes have taken place over the last few years and 2012 will not be different. Trends and methods to watch:
Mobile Marketing.

A report done by CTIA Wireless Association reported that over 250 million Americans have mobile phones.  Mobile apps will continue to be developed and along with smartphones, tablet PCs will be a part of our lives.

We will see more location based services, mobile gaming, applications, and event-based mobile marketing. New technology from Apple's iPhone, iPad, and Google are ubiquitous. It won't stop. 2012 will continue to showcase mobile innovations throughout the year. We will see new devices, faster speeds, and as well as integrated technologies. If you are a wanting to  find new ways to market, mobile will one of them. Time to board the bus.
 

Posted by Michael Shumway at 2/10/2012 2:18:00 AM
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