John L. Scott Real Estate
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Tuesday, May 22, 2012
Home affordability is now more reachable than ever, for those who qualify!!! It is worth talking to a John L Scott Agent to see where you, your friends or family members stand. Don't miss the opportunity!!!
Posted by Bob Bass at 5/22/2012 5:34:00 PM
Wednesday, May 16, 2012
Bridge construction will begin May 29; area's first new north-south span in 20 years
Posted by Jenna Englund at 5/16/2012 8:16:00 PM
Wednesday, May 9, 2012

We were living in the Northwest on an island in the Puget Sound and in June we received an invitation to attend a conference in Las Vegas. We jumped at it.

After spending time in the on the island and having rather cool weather we were looking for warmer weather, but...

Was it hot? Funny you would ask. When we had landed and the pilot said, "Welcome to Las Vegas; the current temperature is 112 degrees," I thought I had misunderstood her. I quickly checked and confirmed it with my iPhone.

So here's a question: What do you suppose I said to everyone I spoke to, emailed, and texted the next couple of days?

I told everyone I knew about the hot weather. "It's 112 degrees here!!"

Why not? It was interesting, current, local, and a very personal experience. This is the way we talk to people we know. You do the same thing every day. When you meet a friend, you share a recent piece of your life, you don't tell a story about a stranger.

Why do we remove these elements out - interesting, current, local, personal - when we sit down with our prospective clients? Why do we insist that our web sites contain facts only; that our newsletters get to the point; that our presentations, LinkedIn, and client chit chat be tone-downed versions of what we think and who we are?

If what works with friends is some version of interesting, why do we toss it out in a business setting?

Is it because we think our clients are different from our friends?
Our friends are fun and interesting, while our prospects are businesspeople.
Our friends love our stories and our prospects don't have time for stories.
Our friends hang out with us because of who we are; our prospects don't care who we are.

We're afraid that if we talk to strangers the way we talk to friends, we'll somehow be considered unprofessional. Actually you’ll find the exact opposite. When interesting, current, local and personal is included, two things happen:
- People feel like they know you. Facebook is a good example.
- Big companies can't compete with you. Check the emails you get from your bank or airline or phone company.Do you think that  they're interesting, current, local or personal.

For the next couple of weeks, try this for an experiment. Think of your prospective clients as friends and not serious as businesspeople. When you talk and act with that in mind, see if that doesn’t turn out to be true. I’ll bet you it does.
 

Posted by Michael Shumway at 5/9/2012 7:41:00 PM
Wednesday, May 2, 2012
Yesterday a colleague of mine received an interesting phone call. After questioning the caller told her his name and said that he worked the Support Department for a company called Microsoft 35.
Posted by Michael Shumway at 5/2/2012 10:26:00 PM
Tuesday, May 1, 2012
Stetson Homes has two parade homes this year!!! The Rusty Spur - 8531 West Small Creek, Boise - Small Creek The Shenandoah - 3346 East Salcombe Drive, Meridian - Kingsbridge May 5th - May 20th......see you there.....
Posted by dawnmitchell at 5/1/2012 8:02:00 PM
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