John L. Scott Real Estate
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Tuesday, January 31, 2012
Searching for homes in Boise.... there's an app for that 1. Genius Scan 2. Dictionary of Real Estate Terms 3. House Hunter 4. SpringPad 5. ColorSnap 6. Karl?s Mortgage Calculator 7. Trulia Real Estate App
Posted by dawnmitchell at 1/31/2012 8:01:00 PM
Friday, January 27, 2012
and the outlook is positive. We are seeing positive housing trends in the Treasure Valley Marketplace.
Posted by John L. Scott Admin at 1/27/2012 6:34:00 PM
Wednesday, January 25, 2012
With tax time approaching.... homeowners, don't forget these tax breaks! 1. Interest 2. Insurance 3. Points 4. Taxes 5. Energy star 1. Mortgage Interest Deduction Mortgage Interest Deduction (MID) is a top tax break for homeowners, which can save you a significant amount of money. In the beginning, the majority of your monthly mortgage payments go toward loan interest, and you can deduct all the interest from your mortgage on your taxes. Keep Form 1098, issued by your lender, with your important records. This form explains exactly how much you can deduct and serves as proof if you are audited by the IRS. 2. Mortgage Insurance Premiums Homeowners with new mortgages with a loan-to-value ratio higher than 80% must carry some form of private mortgage insurance (PMI). This insurance protects the lender against loan default. Typically, once you reach 20% equity in your home, you can avoid paying private mortgage insurance. 3. Points Points refer to charges or fees paid by a borrower to obta
Posted by dawnmitchell at 1/25/2012 9:10:00 PM
Wednesday, January 18, 2012
If you find that you have difficulty selling your product, you may consider the following reasons why consumers don't buy.
Posted by Michael Shumway at 1/19/2012 3:24:00 AM
Thursday, January 5, 2012

ZZ Top was coming to the area. Having seen ZZ Top in California the previous June, I knew first hand that their concerts were well worth attending. What do you know?, I wasn't the only one with that point of view.

Dallas buzzed with the news, and it quickly became clear that the only way to ensure a decent ticket was to be waiting at the box office when it opened the following week.

So I got together with my friends and, after a considerable amount of discussion, we determined that we should be in line the day before. We divided up the coverage and took a shift out on the hotter 'n hades sidewalk.

But it was worth it. When the next day rolled around, we had seats to one of the hottest shows of the year.

Let's think about it. I rearranged my busy schedule, drove to Austin; I stood outside for two hours in the blazing heat; I paid a lot of money for the ticket, (at the time). And, I couldn't have been happier. I felt fortunate for the opportunity.

And my point? If you ask me, ZZ Top is the model for all of us who sell a professional service.

We don't want to do work we hate with people we don't like. We don't want to feel pressed to constantly defend our fees. We don't want to cross our fingers, hoping someone will pick us out of the pile of people who offer the same services we offer.

No. We want to be ZZ Top.

We want clients waiting in line for the doors to open; rearranging their schedules to see us; and bragging to their friends that they scored a ticket to see our show.

So what do you do? Here are some things to mull over:
Only do work that you're exceptionally good at. I know it's tempting to take anything you can get, especially when you need the money. But that blurs your focus and the mediocre result waters down your reputation.

Ever met anyone who attended a lousy ZZ Top show? Me neither. That's because they don't perform other genres they might get away with in the name of earning a little more money. They do what they do, well.
Don't copy your peers. It's fine to check out the competition, but if you mimic them, all you do is blend in, not stand out.

We want to stand out. We want to set up our respective practices in a way that if we don't do the work, there's no alternative that’s reasonable. ZZ Top doesn't have an understudy ...  you get them, or there's no show.

Prospective clients who see you as the only option are less inclined to shop around, less inclined to negotiate the price and nearly always happier in the end.
Trade in the 'employee' mindset. Most people in most jobs know that if they leave, there are 100 others who can step in and do the work. That's for those who receive a weekly paycheck.

However, if you expect someone to wait in the hot sun and be happy before and after they write a check, you need to believe in yourself. People who hire you are not doing you a favor - they're exchanging their money for the value that only you can provide.

So stop talking, writing and behaving like an out of work employee hoping for the next break. Be the world class rock star and the prospects will start believing it too.

Posted by Michael Shumway at 1/6/2012 2:13:00 AM
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