John L. Scott Real Estate
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Friday, December 23, 2011

Well, it’s that time of year again. It’s time for reflecting; reflecting on why I have so much unorganized data on my computer. You know, it’s something that you’ll get around to doing as soon as… Well I guess ‘as soon as’ is here.

Why do we do this? We have online backup programs, backup drives, thumb/zip drives, DVDs, and CDs. We have all manner of hardware on which we can store data. It just never seems to get there. Thus the New Year’s Resolution – This year I am going to create a backup on a regular basis. I don’t want to be like my co-worker who lost all of their important emails and pictures.

Since I am self-employed it is very important  that I keep up with my data. What needs to be archived? Software programs don’t need to be. If a software program was lost or corrupted, you could reinstall it fairly easily. However, all of the files that you’ve created and/or modified should be regularly backed up. For many businesses, this includes everything from accounting files through email.

You can simplify your archiving by keeping all the files that will need to be archived in a couple of Folders. All you have to do is back up the folders. Once you've selected the critical data to be archived, it's a simple matter to install a backup program or Drag-and-Drop the folders to an external drive to archive the data regularly.

Don't run the risk of losing your data. The best defense against a disaster is regular data archiving. By creating a backup system and schedule, you ensure that your business will be able to weather any storm it faces.

Happy Holidays!

Posted by Michael Shumway at 12/23/2011 8:53:00 PM
Friday, December 16, 2011
Tax credits up to $500 are available for home owner's to claim until the end of the year, but they better hurry. Congress has yet to renew the tax credits for 2012. The allowance for the tax credits that home owners may be eligible for include:
Posted by dawnmitchell at 12/16/2011 6:57:00 PM
Monday, December 12, 2011
Think "going green" must break the bank? Think again. Here are a few things you can do to improve your home's energy usage that cost absolutely nothing.
Posted by dawnmitchell at 12/12/2011 2:52:00 PM
Tuesday, December 6, 2011
As the holidays approach, Bank of America will comply with applicable Holiday Moratorium requirements to avoid causing emotional distress to the occupants of a property. For this reason, foreclosures, evictions, relocation assistance (cash for keys) or lockouts should not be scheduled or occur during the following Holiday Moratorium dates: Nov. 23-27, 2011, returning to business as usual on Nov. 28. ■? Dec. 22-26, 2011, returning to business as usual on Dec. 27. ■? For VA properties, the year-end dates are Dec. 22 through Jan. 2, returning to business as usual on Jan. 3.
Posted by dawnmitchell at 12/6/2011 9:17:00 PM
Thursday, November 17, 2011

Everywhere you turn on the Internet you will find videos. Some are informational, some funny, some of them showcase a product. What is going on behind this phenomenon? Why are there so many videos being produced, or is this my imagination?

I could ask you about a few things you could do on a video and you would immediately tick them off on your fingers. If you are looking for a way to humanize your brand, use a video. How nice would it be to have your clients talking about their wonderful experience on video.

What else could you do? How Tos of the real estate transaction? Interview someone while talking about the economic trend? Meet your vendors?

If these videos are under ten minutes, then you probably won’t lose your viewers. Make sure the lighting is good and the microphone as well. We don’t want the user to have to turn the volume up to 11 just to hear you. They probably won’t and will move on.

Back to the question of the number of new videos being seen. We know that videos are a marketing effort. We know that they provide a human side to your business. We know that they are easily visible on YouTube. Vimeo is also used. Videos deliver a verbal and visual message. And, videos help with SEO (search engine optimization).

Now who is telling me that the making of videos is too difficult?  With all of the new digital toys?


Posted by Michael Shumway at 11/18/2011 12:15:00 AM
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