John L. Scott Real Estate
Monday, April 22, 2019
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Monday, October 31, 2011

An integral part of all websites is the Call to Action. Those little action-urging buttons and phrases have gone from the basic to the sophistically designed engagement buttons; from”click here” and”contact us” to”watch this demo” and”free trial signup.” The big change has been in how the different types of collateral all carry some adaption of the call to action. Calls to action in emails, videos, online brochures, are all part of the lead-generation procedures that we follow today.

What has worked in the past, no longer works. Many of what we called calls to action are not impressive anymore. Maybe this is the increased competitiveness of the market, or maybe because the market has become more innovative. The goal is still the same: companies want to keep visitors for longer periods of time and keep them returning to the site.

The focus today is to gradually win the trust of the visitor by providing value in some form. Let’s face it, leaving email on a website without receiving something of value in return is a non-starter. What will make the visitor act? Same thing with the”contact us” button; today we have social media, phone, chat, and email. There are various ways of”contacting us” today. Your website has the possibility of having all kinds of action-calls depending on your content.

On your website, you want you calls to action to lead to a long term relationship with your visitors. Are you giving a seminar about mortgage rates? What about a webinar? Then make sure there is a signup on your site. Request a Quote? Watch this demo? video? Do you have a newsletter? How about a free trial signup?

Today our buyers have evolved and become more independent. They are solution seekers and they want to be educated and learn to make informed choices, not marketed or sold to.

Posted by Michael Shumway at 10/31/2011 8:38:00 PM
Wednesday, October 26, 2011

Introduce Your Staff to your clients- This could include names, bios, and photos. Consumers want to see who your team consists of, and the skills that they will use to help in the transaction. Companies that hide their stars are missing the boat. A great staff is hired because of their skills, talents and their personality. Let your stars shine. If one of your clients does not relate to you, it doesn’t mean they won’t relate to someone on your staff. This only happens if they know who your staff is. Sometimes a company doesn’t want to put their employees on the website, but the benefits will surprise you.

Posted by Michael Shumway at 10/26/2011 8:38:00 PM
Tuesday, October 25, 2011

Get outside and start networking. Most of the time, you are the only one in your office. Get out there. We’ve started to use and depend on some type of electronic communication, so much so that some of us don’t attend events or go to network events we used to attend. We have become comfortable in our offices behind our computers and phones. It’s time to get back out there. Consumers want to see the people that are behind the brand. This will help to give the brand a personality, yours, not your computer’s. It is always nice to see the face that goes with the email newsletter.

Posted by Michael Shumway at 10/25/2011 8:36:00 PM
Tuesday, October 11, 2011
REMINDER: Cell Phone Numbers Go Public this month. That means that all cell phone numbers are being released to telemarketing companies and you will start to receive sales calls. To prevent this, call the following number from your cell phone: 888-382-1222. It is the National DO NOT CALL list It will only take a minute of your time... It blocks your number for five (5) years. You must call from the cell phone number you want to have blocked. You cannot call from a different phone number.
Posted by dawnmitchell at 10/11/2011 11:11:00 PM
Friday, October 7, 2011
Check out this You Tube video
Posted by dawnmitchell at 10/7/2011 4:29:00 PM
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